In the heart of the bustling city of Amsterdam, where history meets modernity, stands an elegant architectural highlight commissioned in the early 20th century by J.H.A. Gebing, a prominent figure in the tobacco industry, as an extension of his expanding empire and a symbol of growth and prosperity.

The architect Hendrik Willem van Kempen, influenced by the legendary F.L. Wright and the principles of the New Objectivity movement, designed the building with a blend of simplicity, elegance, functionality, and beauty, leaving a significant impact on the architectural landscape.

The building’s story took a vibrant turn in 1975 when Hans Appenzeller, a visionary jewelry designer, chose it for his boutique; his renowned creations, celebrated for their elegance and innovation, quickly transformed the corner building into a destination for connoisseurs of fine jewelry, perfectly merging rich history with modern artistry.

As the sun set over the city, casting a golden glow on the corner building, one could almost hear the whispers of the past – the ambitions of J.H.A. Gebing, the creative spark of Hans Appenzeller, and the visionary designs of Hendrik Willem van Kempen. Each story, each era, added a layer of richness to the building’s history, making it a true cornerstone of dreams, a perfect location for a revival at number 1.3.5 c.

Room one pays homage to Zenology’s roots in hospitality, thoughtfully designed to evoke the warmth and elegance of a welcoming hotel lobby. Honest materials—oak, terrazzo flooring, and stainless steel—are harmoniously paired with more refined touches such as silk velour, lacquered walls, and handblown glass scent objects. The interior subtly fuses the architectural charm of the 1930s with the clean functionality of the 1980s, expressed through curated lighting and purposeful stainless-steel details.

Echoing the philosophy behind the Zenology name, the space strikes a delicate balance between nature and science through its thoughtful material palette and immersive ambiance.

Alongside Zenology’s cosmetics and home fragrances, curated lifestyle offerings elevate the hotel and travel experience—from the refined teas of Mariage Frères to handcrafted FPM suitcases and accessories like the Hotel Slippers from VIBIVENEZIA, as well as immersive travel stories from the iconic Holiday Magazine. Together, they embody Zenology’s mission: to bring hotel luxury home.

PANTOMIME Parfum invites visitors backstage into an immersive world where art and scent takes center stage, telling stories that words cannot. Rooted in the tradition of silent performance, this space reimagines the act of fragrance as pure expression—emotion, movement, and meaning conveyed without speech.

Sumptuous velvet drapes set the tone, introducing a sense of dramaturgical tension. These theatrical elements veil and reveal, seducing guests to move beyond the physical and step into an olfactory reverie. This is where perfume becomes narrative—subtle, powerful, and deeply personal.

Anchoring the space is a Brutalist oak centerpiece, offering both visual gravity and tactile permanence. Above, handblown glass objects catch and refract light from the original glass ceiling, creating shifting, ephemeral moments throughout the room. This interplay of materiality and illusion creates a surrealist environment where art, architecture, and fragrance dissolve into one fluid narrative

A carefully curated selection of art and design pieces transforms the store into a layered immersive environment, embodying a commitment to craftsmanship, quality, and originality while blending art with functional design elements.

Rooted in the interplay of geometry, raw materiality, and architectural form, the collection brings together sculptural and functional works from different eras, fostering a dynamic dialogue between past and present.

Inspired by the rigorous yet poetic language of Nieuwe Zakelijkheid (New Objectivity) period of the Buidling from 1932, the bold aesthetics of the Seventies, the precision and functionality of the Nineties, and the honesty of raw materials, each piece reflects Jeroen Oude Sogtoen’s philosophy: to care, to consider, and to elevate the common.

Meticulously designed to offer immersive experiences, these spaces transcend traditional retail environments. A rotating selection of art, vintage objects, design, rare books, photography and exclusive lifestyle products fostering a community of culturally engaged enthusiasts.

Through the seamless integration of art and culture, this new concept redefines retail, offering visitors a 360 and immersive experience.

Our curated selection features products that tell travel stories and embody artisanal craftsmanship, drawing inspiration from the elegance of the 1930s and the functionality of the 1980s.

European Brands like Mariage Frères for Fine Teas, glasses and precious pots and Holiday Magazine transport us to the ambiance of a luxury hotel lobby while connecting us to different parts of the world, blending stories into taste, inspiration and memories.

We also present a collection of timeless, functional hotel-related products and travel accessories designed for longevity, alongside heritage-inspired beauty and travel essentials like the suitcases of FPM Milano and the famed Venetian Furlane slippers from VIBIVENEZIA.

Complementing these are one-of-a-kind pieces that walk the border between art and functionality— sculptural scented objects, and other unique creations that bring a sensory and artistic dimension to everyday spaces.

Each piece echoes a journey through time, thoughtfully chosen to complement the one three five c narrative— an environment of silent yet enduring luxury, crafted for those who value authenticity and cultural resonance.